This scholarly paper delves into the intricacies of social pressure as a tool for psychological manipulation in video game design. It emphasizes the diverse applications and implications of social pressure in manipulating player behaviour, fostering engagement, and enhancing monetization. Detailed case studies provide a comprehensive understanding of the deployment of this technique, illustrating the concept from a product designer’s viewpoint.

This paper explores the concept of the sunk cost fallacy and its application within the realm of video game design. As a form of psychological manipulation, the sunk cost fallacy can significantly influence player behaviours and decisions. Through an in-depth study of specific examples, we provide a comprehensive understanding of this principle’s deployment and implications from a product design standpoint.

This paper explores the concept of artificial scarcity and its strategic utilization in video game design. As a psychological manipulation technique, artificial scarcity significantly influences player behaviours and decisions, shaping engagement patterns. Detailed case studies provide a comprehensive understanding of this principle’s deployment and its implications, illustrating the concept from a product design perspective.