This paper delves into the mechanics of Dynamic Difficulty Adjustment (DDA) as a technique used in video game design. DDA serves as a sophisticated tool to subtly manipulate player behaviour and engagement. Through a close examination of case studies, we seek to provide an in-depth understanding of this technique’s application and implications from a product design standpoint.

This paper investigates the controversial pay-to-win (P2W) model, widely utilized in the gaming industry as a form of psychological manipulation to drive monetization. Detailed case studies illuminate the implementation and implications of this model from the perspective of a product designer.

This paper investigates the technique of teasing future content as a form of psychological manipulation used in video game design to maintain and enhance player engagement. We provide an in-depth exploration of this strategy’s implementation and implications through several illustrative case studies, offering a comprehensive overview from a product design viewpoint.