This comprehensive study scrutinizes the application of “locus of control” in video games, viewed as a psychological mechanism to boost player engagement and immersion. Precise case studies shed light on the incorporation and outcomes of locus of control, furnishing a thorough comprehension from a product designer’s perspective.

This paper scrutinizes the utilization of “grinding” as a technique in video game design, particularly as a method of psychological manipulation that affects player engagement and behaviour. Case studies are explored to deliver a comprehensive understanding of the practical application of grinding and its implications, all from a product design viewpoint.

This scholarly study explores the deployment of “loot boxes” in video games, seen as a psychological manipulation technique designed to enhance player engagement and monetization. Detailed case studies illuminate the implementation and consequences of loot boxes, providing an exhaustive understanding from a senior product designer’s standpoint.